Our Advantage



HIGH SEAS is using multi-channel marketing via various platforms crucial for success online AND offline which is crucial for SOCIAL COMMERCE in China.

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Full value-chain transparency

HIGH SEAS can connect small and medium sized European brands and Chinese consumers without middlemen and with full value-chain transparency.

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Brand-building Strategy

HIGH SEAS connect brands to all digital platforms and eco-systems in China. Main focus on Online Sales Channels accompanied by Offline and a general Brand-building Strategy.

Who is HighSeas

High Seas is the leading platform for European consumer products in China, our mission is to bring high-quality products at affordable & reasonable prices to the Chinese consumers.

Established in 2018, with both a German and Chinese team, we have developed an integrated system of online and offline retail channels focusing on eCommerce, digital marketing and technology development.

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Our wide range of products

High Seas currently has mutlple flagship stores on China’s major Ecommerce platforms like Tmall, JD.com, Bytedance and Meituan.

High Seas carefully selects the best range of products from the most reliable and highly positioned leading brands by exclusive partnerships such as Fressnapf and EDEKA.

Our wide range of products include:

  • Food and beverage
  • Skincare and toiletries
  • Health supplement
  • Baby and toddler products
  • Wine
  • Pet Food

Safe and reliable

Meet The Team

John Piao

John Piao 朴正日

John has 15 years of eCommerce Operations and Digital Marketing experience, he led several cross-border transactions between Europe and Asia while at BetteLlife Group, Parkland Group and Lenovo.

Alex Wei

Alex Wei 魏臣迁

Alex is a digital veteran of 17 years.
He has been a technology developer and lead, product director, operation manager and marketer across PC/mobile, Retail & Finance while at Dow Jones and Lenovo.

Contact Us

HighSeas is actively looking for high quality European consumer products to enlarge our products portfolio to distribute through different online and offline channels.

HighSeas Weibo QRCode

HighSeas Official Weibo Account

HighSeas WeChat QRCode

HighSeas Official WeChat Account